Episode #15: James Gracely & VPX Sports BANG Energy Drink

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In this episode of the Supplement Engineer Podcast, I'm joined by James Gracely, Vice President of Sales, Sports Nutrition for VPX Sports, the creators of BANG!.

 

 

 In this episode, James and I discuss:

 

• James early beginnings in the supplement industry
• Where did he develop his relentless work ethic
• What is the reason BANG has gained popularity so quickly
• Bang energy shots 
• BANG becoming the #3 energy drink in the US
• Thoughts on the recent legal entanglements with Monster
• Challenges of maintaining consumer interest in the original flavors while also hyping the new ones
• Switching to a Keto diet
• How does VPX decide what new flavors to release?
• Perfecting BANG flavoring by balancing sweet and sour flavoring + carbonation
• Challenges of formulating BANG for overseas markets
• What makes BANG
• Creating the ultimate experience at trade shows
• Why is VPX Sports not appearing at the Fit Expos
• New releases from VPX Sports in 2019
• New flavor releases for BANG in 2019
• Describing Rainbow Unicorn and Bangster Berry
• James’ personal top 5 flavors of BANG

 

BANG Energy Drink website: https://bang-energy.com

 

BANG Energy IG: https://www.instagram.com/bangenergy/

 

 

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