Episode #98: Mike Rhoten & Axe and Sledge Supplements

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In this episode of the Supplement Engineer Podcast, I'm joined by the Co-Founder of Axe & Sledge Supplements as well as American Made Nutrition -- Mike Rhoten.

In this episode, Mike and I discuss a wide array of topics, including:

• Mikes's origin story in the supplement industry
• The founding of Axe & Sledge SupplementsEarly challenges with opening a brick and mortar operation
• Vetting athletes for supplement brands
• Where did the name "Axe & Sledge" come from?
• Early mistakes with the brands
• Identifying which retail partners to work with
• Juggling two different supplement companies
• Flavoring products for domestic vs international palates
• Pat joins the fun to discuss product formulation
• Deciding when to release a new product
• The Grind Whiskey & Cola
• Mike & Pat's favorite whiskeys, bourbons, and ryes
• and MORE

Mike Rhoten IG: https://www.instagram.com/mikerhoten/

Axe & Sledge IG: https://www.instagram.com/axeandsledge/

American Made Nutrition IG: https://www.instagram.com/americanmadenutrition/

Axe & Sledge Supplements website: https://axeandsledge.com

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