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The Supplement Engineer Podcast centers on the expansive dietary supplement industry. Each episode will "deconstruct the science of supplements" as well as feature notable figures in the sports nutrition industry. Whether you're a supplement newbie or pre workout addict, this is the podcast for you!
Episodes
Friday Aug 28, 2020
Friday Aug 28, 2020
https://supplementengineer.com/blogs/supplements
Supplement Engineer IG: https://instagram.com/thesupplementengineer
Business inquiries: thesupplementengineer@gmail.com
In this episode of the Supplement Engineer Podcast, I'm joined by the Chief Marketing Officer for CORE Nutritionals, Merica Labz, and Arms Race Nutrition -- Kenton Engel.
Kenton is incredibly astute, educated, and witty, and this is one podcast that was a true joy to be a part of.
Show Notes
Topics covered during our discussion:
- Kenton's origins in the supplement industry
- Characterizing the supplement industry as "immature" (not in the sense that you probably think)
- Thoughts on the current model of education
- Targeting consumers
- Why do so many brands struggle to identify a core constituency?
- Kenton's day to day activities
- Thoughts on proprietary blends and ingredient "technology"
- Bodybuilding forums vs social media for intellectual discourse
- Merica Labz imitators
- GDAs --> Berberine
- and MORE!
Where to Find Kenton & Core Nutritionals
Kenton Engel IG: https://www.instagram.com/savage_ginger_beard_/
CORE Nutritionals IG: https://www.instagram.com/corenutritionals/
Merica Labz: https://www.mericalabz.com
Arms Race Nutrition: https://www.armsracenutrition.com
Before You Go...
If you enjoy this podcast and want to see more content like it, please consider leaving a review!
https://itunes.apple.com/us/podcast/supplement-engineer-podcast/id1447389041?mt=2&ls=1
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