The Supplement Engineer Podcast #10: Rob Oliver & The Genius Brand

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In this episode of the Supplement Engineer Podcast, I'm joined by Rob Oliver -- founder & owner of The Genius Brand.

 

 

The Genius Brand is known for releasing innovative formulas that always include a dash of nootropics ("a touch of genius" if you will) along with a considerable amount of patented and trademarked ingredients in their formulas. In this episode, Rob and I discuss:

- Why Rob started The Genius Brand

- What makes The Genius Brand different from other supplement companies

- "Biological awareness"

- Why the decision to use Amazon over GNC and other brick and mortars

- Difference between selling products through Amazon vs other internet retailers

- Difference between working with supplement manufacturers and food manufacturers

 

- Exogenous Ketones, BHB Salts, and the myth about BHB salts enhancing weight loss

- How Genius Joy helped me survive the stressful holidays

- Challenges of formulating Genius Joy

 

The Genius Brand Website: https://supplementsmarter.com/

The Genius Brand IG: https://www.instagram.com/thegeniusbrand/

Rob Oliver IG: https://www.instagram.com/thegeniusceo/

The Genius Brand YouTube Channel: https://www.youtube.com/channel/UCKSYzW3N5jfm-JCssEa2Zhg/videos

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